We are thought leaders and experts in Marketing Strategy, Brand Activation, Trade Marketing, Trading Terms, Corporate Merchandising, Sales Automation and Go To Market Strategy.read more
Market Understanding and Consumer Insights
With a combined 50years local market experience working with Brands, Customers, Governments and Trade partners, we have the right foundation to help you grow your businessread more
Why Blue Flame Consulting
We work collaboratively with our clients, deploying the latest business thinking, analytical tools and project management techniques to ensure all engagements are concluded successfully.read more
We work with clients to develop strategy and execution plans to bringing existing products or services into new markets in East & Southern Africa
We develop the strategy and execution plans to bring a new product into existing or new markets.
& Shopper Insights
We use our market presence, customer/trade channel contacts and consistently mine data to generate actionable insights for our clients
We develop tailor made trade and retailer proposals that are grounded in shopper and consumer insight for our clients
We develop & execute activation platforms, ideas & experiences that influence purchase behavior and change the way consumers see our client’s brands
We partner with respected global IT companies to license and resell GTM technology solutions that enables small medium and large companies to serve their consumers, shoppers and customers better.
Merchandising & In-store
We recruit, train and deploy the best resource in the market to manage our client’s portfolio in the market
We train sales & marketing teams on key elements of Go To Market which include: Effective Selling, Channel & Distribution Strategy, Trading Terms & CatMan
When we needed to understand how to drive our business in the modern trade channel, we turned to Blueflame Consulting Group for their expertise in understanding consumers and customers in this channel. The outcome of our engagement was a clear defined strategy and plan that enables us to improve the service offering of our brand within the modern trade channel.
Blueflame Consulting Group have expemplified as thought leaders in many facets of the Go to market process. We are proud to work with them to define GTM solutions for our business
We issued an RFP for managing our modern trade business. Blueflame Consulting worked with us and put up what was by far the best and most professional pitch which exceeded the brief. We are proud to work with them to further drive our business
Blueflame Consulting Group were responsible for mapping and deploying the IT system we use to monitor our merchandising, brand and trade performance in the Kenya market. As a result of the successful roll out we are now in the process of automating our sales team and working together with the team at Blueflame Consulting Group to deliver this.
Blueflame Consulting Group came out as winners of a competitive bidding process for our IT Sales Automation Process. The team worked closely with us to define our needs and deployed what remains for us as the best platform to get real time visibility through the trade channels of how our products are doing in the market.
In 2015 we realised our business had reached a certain point where we needed external help to grow our business to the next level. Bllueflame Consulting Group worked with us to refine our mission and goals, and helped us set in place a performance measurement plan as well as deploying for us our sales automation platform and helping us sharpen our pitches. As a result we have won new business and our business is solidly back on the growth path
We partner with these leading companies to deliver relevant solutions for our clients
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